These days, it’s not uncommon for your first point of contact with a potential customer to be through your website. Rather than picking up the phone or visiting your store, people will go to your site first to get a sense of what your company is like and whether it’s a good fit for their needs. That’s why it’s so important to go through the process of a website redesign if your site exhibits one or more of these signs that it’s not functioning as effectively as it could be.
Site Appears Dated & is Hard to Navigate:
Web design principles and trends change every year, and your site may look dated over time. When you visit your website, it should appear modern and uncluttered, and people should be able to easily navigate the site.
Site Does Not Appear Well on All Browsers or Mobile Devices:
The site should be easy to view and navigate on all browsers (i.e. Internet Explorer, Firefox, Safari, Chrome, etc.). It should also display well on mobile devices without having to zoom in excessively.
Company Mission or Branding Has Changed:
People often make decisions on whether they want to purchase from you or work with you based on what they see on your site. Therefore, your website should be up to date with your latest branding messages and company mission. If you’ve changed these recently, you may want to redesign your site to reflect the new you, whether that’s a difference in content, voice, or your visual components.
Site is Difficult to Update:
Fresh, up-to-date content is critical, and you don’t want to be making a call to your web developer every time you need to change a bit of text on your site. Consider a website redesign to make it easy for you to make changes, and perhaps even integrate a blog so you can add content to your site on a regular basis. This helps it appear higher in search engine results.
Competitors are Outranking You in Search Engines:
Inbound search marketing is free, but you need to have a website that ranks highly in the most relevant search terms for your type of company. If you’re finding that your competitors are consistently placed above you in searches for relevant terms, redesigning your website can help. You can incorporate new title tags, meta descriptions, and keywords throughout your site design for search engine optimization and an increase in web traffic.