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Online Brand Development

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"Our situation after the completion of our new website and our e-mail marketing has been one of never-ending compliments from our customers and also our employees.

There is a strong sense of company pride and renewed enthusiasm in our marketing in this area that was not present before we “partnered” with Aspire.

As a company we are not very experienced in the web marketing area, but with Aspire’s help we have achieved the image of being very relevant and a leader in this area in our industry."

Randy Porter
Atlas Lumber

Brand Development

A company’s brand is its most valuable asset. A brand conveys your company’s values, its vision for the business, the personality of the business and the promise that it makes to your customers. Your brand values will define what your business stands for and will inform your decision making on many levels.

When customers become familiar with a business because of its identifiable messaging and visuals, they create positive associations with that business and can remember it more easily.

Benefits of Branding

A well-positioned brand…

  • Creates the Perception of Quality
  • Differentiates a Firm from its Competitors
    (Especially where the basic product or service is widely offered.)
  • Is Perceived as Being More Credible
  • Creates Loyalty and Advocacy
  • Enables You to Command a Premium Price

Brand Consistency is Key

It is important to maintain your company’s online branding across all media channels, including the:

  • Website
  • Mobile Website
  • Social Media Networks
  • Email Marketing Campaigns
  • Corporate Blog
  • Online Advertisements
  • Anywhere Your Company has a Presence Online

Aspire ID can help you to develop a brand for your company, or strengthen and polish an existing brand by unifying and implementing the following brand elements:

  • Ensuring All Visuals Correspond with Your Brand (ex: Logo, Typeface, Colors, Images)
  • Assisting in Establishing Your Message and Voice
  • Remaining Constant Across All Platforms

Because so much depends on it, we offer a defined process for discovering or redefining your company identity and developing your online brand.

Contact us for a free consultation and find out how Aspire ID can help you with your online brand development needs.

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