These best practice tips will help you to increase your business’ engagement and interaction with fans, keep you connected to your customers and target market, and, ultimately, help you to improve upon your products, services, and drive business growth.
Keep Your Posts Short
Having a good headline and keeping the post length to less than 250 characters generates the most interaction and engagement. According to Facebook, posts that are 250 characters or less generate 60% more likes, comments and shares than posts that are longer.
Post Photos, Videos and Quotes
Posts that include a photo album, picture, or a video generate 180%, 120% and 100% (respectively) more engagement than a text post. Quotes also tend to have high interaction.
Post on a Regular Basis
Once a day is a good place to start. Try not to make your posts too promotional, however, or you could turn off your fans. A good practice is to post one marketing message for every 9-10 informational posts.
Ask Your Fans for Feedback
Facebook is a great tool for conducting focus groups and generating quick feedback. It can be used when trying to improve or launch a new service, product, or promotion. Asking questions helps foster engagement with your fans. Questions that require one-word or one-click answers increase your response rate as they are easy and painless for fans to answer.
Link to Interesting, Relevant Content
Providing interesting and relevant content (and links to content) helps to position your company as a go-to resource and expert in your field, and provides value to your customers and Facebook fans.
Give Fans Exclusive Info
Providing exclusive information to fans provides incentives for people to “Like” your Facebook page (and to keep “Liking” it).
Provide Deals and Perks
Your Facebook Page is a great tool for posting coupons and promotions, and fans love deals!
Breaking news on Facebook that is relevant for your audience can drive more interaction and engagement. In addition, many people are using Facebook as they would email, posting time-sensitive questions on your wall. Providing timely customer service and responses is very important.
Create an Editorial Calendar.
Use a calendar to identify key times of the year for your business and plan Facebook promotions around these times.
Measure Key Metrics & Keep Learning
Use the Facebook Insights to measure metrics: # of fans, # of impressions per post, feedback % per post, daily “Likes”, number of comments, “Unsubscribes”, etc., and use this information to guide your Facebook Page strategy. Pay attention to what your competitors are doing on their Facebook Pages. Track industry leaders’ Pages.