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10 Best Practice Tips for Facebook Pages

10-best-practices-for-facebook-pagesThese best practice tips will help you to increase your business’ engagement and interaction with fans, keep you connected to your customers and target market, and, ultimately, help you to improve upon your products, services, and drive business growth.

  1. Keep Your Posts Short

    Having a good headline and keeping the post length to less than 250 characters generates the most interaction and engagement.  According to Facebook, posts that are 250 characters or less generate 60% more likes, comments and shares than posts that are longer.

  2. Post Photos, Videos and Quotes

    Posts that include a photo album, picture, or a video generate 180%, 120% and 100% (respectively) more engagement than a text post.  Quotes also tend to have high interaction.

  3. Post on a Regular Basis

    Once a day is a good place to start.  Try not to make your posts too promotional, however, or you could turn off your fans.  A good practice is to post one marketing message for every 9-10 informational posts.

  4. Ask Your Fans for Feedback

    Facebook is a great tool for conducting focus groups and generating quick feedback.  It can be used when trying to improve or launch a new service, product, or promotion. Asking questions helps foster engagement with your fans.  Questions that require one-word or one-click answers increase your response rate as they are easy and painless for fans to answer.

  5. Link to Interesting, Relevant Content

    Providing interesting and relevant content (and links to content) helps to position your company as a go-to resource and expert in your field, and provides value to your customers and Facebook fans.

  6. Give Fans Exclusive Info

    Providing exclusive information to fans provides incentives for people to “Like” your Facebook page (and to keep “Liking” it).

  7. Provide Deals and Perks

    Your Facebook Page is a great tool for posting coupons and promotions, and fans love deals!

  8. Respond Quickly

    Breaking news on Facebook that is relevant for your audience can drive more interaction and engagement. In addition, many people are using Facebook as they would email, posting time-sensitive questions on your wall.  Providing timely customer service and responses is very important.

  9. Create an Editorial Calendar.

    Use a calendar to identify key times of the year for your business and plan Facebook promotions around these times.

  10. Measure Key Metrics & Keep Learning

    Use the Facebook Insights to measure metrics: # of fans, # of impressions per post, feedback % per post, daily “Likes”, number of comments, “Unsubscribes”, etc., and use this information to guide your Facebook Page strategy. Pay attention to what your competitors are doing on their Facebook Pages.  Track industry leaders’ Pages.

Related posts:

4 Steps to Generating Leads with Twitter
Is Pinterest Right for Your Business?
8 Reasons Why Businesses Should be Using Social Media

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