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How to Map Current Content to Questions and Identify Content Needed for Your Content Marketing System

This article is part of a series on The 8 Steps of an Effective Content Marketing System for Your Business. A FREE e-book is also available to download.

Using a content map grid, fill in the grid with the content you currently have and identify the formats in which this content will be distributed in (i.e. e-books, blog posts, white papers, webinars, videos, etc.). Identify the gaps or holes in your content map grid and make a list of the new content that will be needed to complete your content marketing system.


NEXT STEP: Set-up an Editorial Calendar

Related posts:

How to Measure Conversions & ROI by Advertising Source
How to Identify Questions at each Stage of Your Sales Process
How to Use Google Analytics as a B2B Lead Generation Tool

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