This article is part of a series on The 8 Steps of an Effective Content Marketing System for Your Business. A FREE e-book is also available to download.
Using a content map grid, fill in the grid with the content you currently have and identify the formats in which this content will be distributed in (i.e. e-books, blog posts, white papers, webinars, videos, etc.). Identify the gaps or holes in your content map grid and make a list of the new content that will be needed to complete your content marketing system.