Technology has changed everything. Communication now takes place digitally more than face to face. Traditional methods of marketing have become ineffective as consumers can easily filter and tune out sales and marketing messages. Instead, information that is important to consumers is sought after on their terms and more reliance is placed on peers and community input in decision making.
This means that marketers can no longer repeat the tactics that were successful in the past, but rather must adapt new marketing methods using a content strategy that is able to reach and engage customers in this new era of socially connected consumers and buyers.
At the core of this new marketing dynamic is building the right content strategy that connects you to your customers and audience. Marketers are now publishers, whether they want to be or not. Content strategies must inspire your audience to seek and engage with you and your business on their terms.
Marketers can no longer repeat the tactics that were successful in the past, but rather must adapt new marketing methods using a content strategy that is able to reach and engage customers.
Much of your marketing success depends on building a viable marketing and content strategy that melds your business objectives to your target audiences’ needs. A good content marketing system will help you generate more targeted traffic from search and social media, build trust with visitors, strengthen existing customer relationships and loyalty, and drive quality leads and sales.
Creating a content marketing system doesn’t have to be complicated. What’s needed is an efficient and simple process, the right systems and tools, and the right talent to get the job done.
Steps for Creating a Content Marketing System:
- Set Goals and Objectives for Your Content Marketing Strategy
- Identify Your Audience / Develop Buyer Persona(s)
- Identify Questions at each Stage of Your Sales Process
- Audit Current Content
- Map Current Content to Questions and Identify Content Needed
- Set-up an Editorial Calendar
- Create Content
- Monitor, Measure and Make Improvements