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How to Measure Conversions & ROI by Advertising Source

Ever wonder if your advertising efforts are paying off?  Here is a simple way to track and measure conversions and returns on investment for each advertising channel you employ.

Adv. Source A*

Adv. Source B*

Cost/Month $1,000 $1,000
Visitors/Month 350 200
Leads/Month 35 10
Customers 1 2
Lead Conversion % (Leads/Visitors) 10% 5%
Customers Conversion % (Customers/Leads) 3% 20%
Cost/Visitor $2.86 $5.00
Cost/Lead $28.57 $100
Cost/Customer $1,000 $500
Revenue $5,000 $10,000
$ ROI (Revenue-Cost) $4,000 $9,000
% ROI (Revenue/Cost) 500% 1000%

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