In years past, finding a contractor or service professional involved thumbing through a phone book, checking with the BBB, and asking one or two friends or associates if they could recommend someone. Today, consumers have access to so much more information and a multitude of choices. To weed through all of this information, they are relying more and more on their social graphs to find reputable, high quality companies.
Here’s a typical scenario of how companies are being found today…
I have a friend who just bought a new home. She is in the throws of decorating, renovating and furnishing this home, and needed a contractor to do some renovations in her kitchen.
Conduct a Google Search & Read Through Reviews
First, she Googled “Kitchen Contractors” and a social review site called servicemagic.com came up. The site has thousands of reviews, and she spent some time checking the reviews on contractors.
Ask for Recommendations from Friends on Facebook
Second, she posted to her Facebook Friends, asking if anyone knew of a good contractor who specializes in kitchen renovations.
Ask for Recommendations from Followers on Twitter
Third, she posted the same question to her followers on Twitter.
After receiving many replies, she cross-referenced the comments (giving the most weight to those she received from her Facebook Friends).
Read Reviews on Recommended Contractors & Checkout Websites
She then went back to the Service Magic site and looked up the reviews of the recommended contractors and checked out each of their websites.
Choose Contractor & Post Review
After the kitchen remodel was complete, my friend wrote a glowing review about the wonderful work provided by the contractor on Facebook.
This post received 15 “likes” (which went out to all of her friends and her friends’ friends).