When it comes to marketing your business, it’s important to be where your consumers are. Email use is thriving and is used by 95% of online consumers. 91% of consumers reported checking their email at least once a day (Exact Target). In fact, it’s not uncommon for consumers to check their email dozens of times each day. Using email marketing to promote content and your products and services is a great way to drive more traffic to your website and is a highly effective tool for nurturing leads through the buying cycle.
Consider these Email Marketing Statistics
- 66% of email recipients made at least one purchase last year based on a promotional email. (Exact Target)
- 7 in 10 people say they made use of a coupon or discount from a marketing email in the prior week. (2012 Blue Kangaroo Study)
- For every $1 spent, $44.25 is the average return on email marketing investment. (Experian)
- 82% of consumers open emails from companies. (Litmus)
- Email marketing spend grows 10% year over year. (Forrester 2011)
6 Benefits of Email Marketing
1. Strengthen Relationships, Loyalty & Trust
Email marketing is a great way to build one-on-one relationships with current and potential customers. By creating well-written and engaging newsletters and emails, readers get to know, like, and trust you and your company. And, consumers buy from companies they trust.
2. Increase Brand Awareness & Stay Top of Mind
Each time an email is sent to consumers, awareness of your company, products and services is reinforced. This helps to keep your company’s name top of mind when it comes time to making a purchase.
With email marketing, lists of each market segment based on demographics, interest, past behavior, etc. can be created, enabling you to craft a marketing message that speaks directly to each target audience. This is a highly effective marketing tactic that helps your marketing message resonate strongly with each segment.
4. Low Cost & Good ROI
Compared to other marketing channels, email marketing costs very little. For every $1 spent, $44.25 is the average return on email marketing investment.
5. Easy to Use
Setting-up an email campaign is relatively easy. There are many email marketing resources and software companies online that enable you to upload subscribers’ information, segment your lists, use email templates and fill-in your content, and send emails to subscribers on a regular basis. Two of our favorite email marketing service providers are Constant Contact and Mail Chimp. To really stand out, instead of using a pre-made template, having an email template custom designed for your business that matches your company’s brand can be even more effective.
6. Easy to Measure
For each email sent, metrics and reports are provided that show open rates, click-through rates, bounce rates, and conversion rates. This information is key to understanding what is working and what needs to be improved upon.
Email marketing is a highly effective marketing tool that should be an integral part of any company’s marketing strategy.