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content-marketing-editorial-calendar

How to Set-up an Editorial Calendar for Your Content Marketing System

An editorial calendar is the key to organizing your content marketing system. It ties all of your content goals to a detailed plan-of-action. Learn how to create an editorial calendar and download a sample to use as your own.
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current-content-mapped-to-questions

How to Map Current Content to Questions and Identify Content Needed for Your Content Marketing System

Using content map grid, fill-in the grid with the content you currently have and identify the gaps or holes in your content map. Create a list of the new content that will be needed to complete your content marketing system.
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audit-current-content

How to Audit Current Content for Your Content Marketing System

Audit Current Content: Gather all of your company’s current content (sales brochures, sales sheets, videos, demos, past blog posts, etc.), look at each piece and ask the following questions…
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questions-at-each-stage

How to Identify Questions at each Stage of Your Sales Process

Content marketing works best when it’s delivered to the right target, at the right time, using the right message to drive interest and sales. Once you’ve created a buyer persona, it’s important to identify the stages of your buying process and the key questions for each stage of your sales process.
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sample-customer-photo

How to Identify Your Audience / Develop Buyer Persona(s)

At the heart of an effective marketing strategy is the ability to connect and establish relationships with your target market. To do so effectively requires that you understand who your target buyers are and who you want to reach. You can broadly identify who these buyers are by creating buyer personas or customer profiles.
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measuring-roi-by-channel

How to Set Goals and Create a Set of Metrics for Your Content Marketing Strategy

If you’re using content to market a business, you need a strategic framework so you can get the most out of your time and effort. To make content marketing work, you need to understand your marketing and business goals. Your blog posts, email marketing, white papers, videos, e-books, podcasts, advertising, etc., all need to fit into a larger picture.
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content-marketing-system-pic

The 8 Steps of an Effective Content Marketing System

Creating a content marketing system doesn’t have to be complicated. What’s needed is an efficient and simple process, the right systems and tools, and the right talent to get the job done. Here’s a step-by-step overview.
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aspire-id-website-url-qr-code

17 Creative Ways to Use QR Codes for Marketing

QR codes have been popping up and seem to be everywhere these days. They are easy to generate and provide instant access to more information. Here are 17 ways to use QR codes for marketing purposes.
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measuring-roi-by-channel

How to Measure Conversions & ROI by Advertising Source

Ever wonder if your advertising efforts are paying off? Here is a simple way to track and measure conversions and returns on investment for each advertising channel you employ.

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website-metrics

Website Metrics: How to Track The Success of Your Website

Using website metrics and tracking your leads and conversions should play a vital role in measuring what’s working and what’s not on your company’s website. Building up a history of metrics will enable you to identify trends and opportunities, analyze …

 

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