eMarketing Solutions to Take Your Business to the Next Level
QR codes have been popping up and seem to be everywhere these days. They are easy to generate and provide instant access to more information. Here are 17 ways to use QR codes for marketing purposes.
Ever wonder if your advertising efforts are paying off? Here is a simple way to track and measure conversions and returns on investment for each advertising channel you employ.
Using website metrics and tracking your leads and conversions should play a vital role in measuring what’s working and what’s not on your company’s website. Building up a history of metrics will enable you to identify trends and opportunities, analyze your traffic data to consistently improve your site’s effectiveness, and monitor your lead generation process, conversion rates, and your return on investment. Which Website Metrics Program Should You Use? There are a lot of web statistics packages available for little to no cost. However, we recommend using Google Analytics (http://www.google.com/analytics/), …
Image Matters Many small businesses think brands are for large, Fortune 500 companies. However, every interaction you, as a business, have with a potential customer leaves an impression. And, since customers may interact with your company many times without ever stepping foot in your store or contacting a salesperson, creating a professional image (or brand) for your business and consistently reinforcing this image across all marketing channels helps to ensure these impressions have a positive impact. Create a Professional Logo The primary elements of a brand are your company’s name …
When starting a new business, most owners spend a lot of time crafting a business plan. A key element of that plan is the mission statement, which serves as a formal, short written statement of the business’s purpose and reason for being in existence. The mission statement guides the company’s goal setting, direction, and decision making practices. In addition to a mission statement, each company also needs a marketing statement (also known as a positioning statement), which is a succinct statement that explains the purpose of your business to your …
At the heart of an effective marketing strategy is the ability to connect with your target market and establish relationships with people who need or want the products and services your business offers. In order to connect with this market effectively, you need to understand who your target buyers are and who you want to reach. You can broadly identify who these buyers are by creating buyer personas or customer profiles. These customer profiles will help you to identify your customers’ challenges and needs, and understand how to speak to …
with small businesses looking to strengthen their online marketing efforts.
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