Case Studies

A Look at How Service Professionals and Contractors are Being Found by Consumers

In years past, finding a contractor or service professional involved thumbing through a phone book and asking one or two close friends if they could recommend someone. Today, consumers have access to so much more information and a multitude of choices. To weed through all of this information, they are relying more and more on their social graphs to find reputable, high quality companies. Here’s a typical scenario of how companies are being found today…