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website-criteria

6 Criteria for an Effective Business Website

Your company’s website serves as a window into your business and is often the first impression a potential customer has of your services, products, and company’s reason for being. Making sure your site showcases your company in the best possible light is vital to the success of your business. To maximize the effectiveness of your website, the following 6 criteria should be present.
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creating-a-brand-for-your-business

Image Matters: Why a Brand is Important for Your Business

Many small businesses think brands are for large, Fortune 500 companies. However, every interaction you, as a business, have with a potential customer leaves an impression.
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how-to-create-a-marketing-statement

How to Create a Marketing Statement for Your Business

When starting a new business, most owners spend a lot of time crafting a business plan. A key element of that plan is the mission statement. Each company also needs a marketing statement.
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building-a-customer-profile

How to Create an Ideal Customer Profile for Your Business

At the heart of an effective marketing strategy is the ability to connect with your target market and establish relationships with people who need or want the products and services your business offers.  In order to connect with this market …

 

ready-to-jump-in-2

Is Your Business Ready to Jump Into This New Marketing Landscape?

What an exciting time to be in business! The Internet has revolutionized the way we shop, socialize, learn, work, and interact with each other on a personal and professional level. Gone are the days when you would consult with one …

 

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