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17 Creative Ways to Use QR Codes for Marketing

QR codes have been popping up and seem to be everywhere these days. They are easy to generate and provide instant access to more information. Here are 17 ways to use QR codes for marketing purposes.
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custom-fb-username-after

How to Set-up a Custom Username for Your Facebook Page

Custom usernames allow businesses to promote their presence on Facebook by providing a short, easy to remember, url. Here’s how…
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7 Ways to Optimize a Web Page for the Search Engines

Here is a quick tutorial on how to optimize a web page for the search engines. 1. Find Keywords: Pick a list of words relevant to your business.  Look for keywords on your website, your competitors’ sites, ask current customers, …

 

work-the-system-book-review

Work The System: The Simple Mechanics of Making More and Working Less (Book Review / Synopsis)

For small business owners, running a small business often requires performing multiple roles on a regular basis. On any given day, you may find yourself providing sales calls, performing customer service duties, managing your accounting, doing technical work (creating your …

 

building-a-customer-profile

A Look at How Service Professionals and Contractors are Being Found by Consumers

In years past, finding a contractor or service professional involved thumbing through a phone book and asking one or two close friends if they could recommend someone. Today, consumers have access to so much more information and a multitude of choices. To weed through all of this information, they are relying more and more on their social graphs to find reputable, high quality companies. Here’s a typical scenario of how companies are being found today…
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30 Content Ideas for Your Blog & Social Media

We all understand the importance of sharing relevant, useful content with our customers and community on a regular basis via our website, blog, email newsletter, social media networks, etc. If you’ve ever sat at your computer, staring at a blank screen, with your fingers poised and hovering above your keyboard, this article may be helpful. Here is a list of 30 inspirational content ideas to help keep your writer’s block at bay.
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Benefits of Blogging for a Business

Want to Increase Your Site’s Search Engine Ranking? Start Blogging

Search engines favor websites that are updated on a regular basis. They also favor sites that have a lot of keyword-rich content.  Integrating a blog into your company’s website is a great way to do both easily.  In fact, websites …

 

word-press-benefits

10 Benefits of Using WordPress to Power Your Company’s Website

WordPress has been around since 2003 and is the most popular blogging software on the market. Over the last few years, WordPress has also become the content management software of choice for non-blogging websites. Here are the top 10 reasons why WordPress is so popular and why you might want to consider switching to a WordPress platform for your company’s website.
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measuring-roi-by-channel

How to Measure Conversions & ROI by Advertising Source

Ever wonder if your advertising efforts are paying off? Here is a simple way to track and measure conversions and returns on investment for each advertising channel you employ.

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website-metrics

Website Metrics: How to Track The Success of Your Website

Using website metrics and tracking your leads and conversions should play a vital role in measuring what’s working and what’s not on your company’s website. Building up a history of metrics will enable you to identify trends and opportunities, analyze …

 

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