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content-marketing-editorial-calendar

How to Set-up an Editorial Calendar for Your Content Marketing System

An editorial calendar is the key to organizing your content marketing system. It ties all of your content goals to a detailed plan-of-action. Learn how to create an editorial calendar and download a sample to use as your own.
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current-content-mapped-to-questions

How to Map Current Content to Questions and Identify Content Needed for Your Content Marketing System

Using content map grid, fill-in the grid with the content you currently have and identify the gaps or holes in your content map. Create a list of the new content that will be needed to complete your content marketing system.
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audit-current-content

How to Audit Current Content for Your Content Marketing System

Audit Current Content: Gather all of your company’s current content (sales brochures, sales sheets, videos, demos, past blog posts, etc.), look at each piece and ask the following questions…
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questions-at-each-stage

How to Identify Questions at each Stage of Your Sales Process

Content marketing works best when it’s delivered to the right target, at the right time, using the right message to drive interest and sales. Once you’ve created a buyer persona, it’s important to identify the stages of your buying process and the key questions for each stage of your sales process.
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sample-customer-photo

How to Identify Your Audience / Develop Buyer Persona(s)

At the heart of an effective marketing strategy is the ability to connect and establish relationships with your target market. To do so effectively requires that you understand who your target buyers are and who you want to reach. You can broadly identify who these buyers are by creating buyer personas or customer profiles.
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measuring-roi-by-channel

How to Set Goals and Create a Set of Metrics for Your Content Marketing Strategy

If you’re using content to market a business, you need a strategic framework so you can get the most out of your time and effort. To make content marketing work, you need to understand your marketing and business goals. Your blog posts, email marketing, white papers, videos, e-books, podcasts, advertising, etc., all need to fit into a larger picture.
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content-marketing-system-pic

The 8 Steps of an Effective Content Marketing System

Creating a content marketing system doesn’t have to be complicated. What’s needed is an efficient and simple process, the right systems and tools, and the right talent to get the job done. Here’s a step-by-step overview.
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10-best-practices-for-facebook-pages

10 Best Practice Tips for Facebook Pages

These best practice tips will help you to increase your business’ engagement and interaction with fans, keep you connected to your customers and target market, and, ultimately, help you to improve upon your products, services, and drive business growth.
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facebook-timeline-features-featured

15 Key Features of Facebook’s Timeline Layout for Pages

Here are some of the key features of Facebook’s Page layout for businesses…
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components-of-a-marketing-system

6 Components of a Successful Online Marketing Strategy

In this digital age, a comprehensive online marketing strategy can help you reach increasing numbers of potential clients. When reevaluating your strategy, focus on six key components that can help fuel business growth and take your business to the next level.
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