eMarketing Solutions to Take Your Business to the Next Level
WordPress has been around since 2003 and is the most popular blogging software on the market. Over the last few years, WordPress has also become the content management software of choice for non-blogging websites. Here are the top 10 reasons why WordPress is so popular and why you might want to consider switching to a WordPress platform for your company’s website.
Ever wonder if your advertising efforts are paying off? Here is a simple way to track and measure conversions and returns on investment for each advertising channel you employ.
Using website metrics and tracking your leads and conversions should play a vital role in measuring what’s working and what’s not on your company’s website. Building up a history of metrics will enable you to identify trends and opportunities, analyze your traffic data to consistently improve your site’s effectiveness, and monitor your lead generation process, conversion rates, and your return on investment. Which Website Metrics Program Should You Use? There are a lot of web statistics packages available for little to no cost. However, we recommend using Google Analytics (http://www.google.com/analytics/), …
Your company’s website serves as a window into your business and is often the first impression a potential customer has of your services, products, and company’s reason for being. Making sure your site showcases your company in the best possible light is vital to the success of your business. To maximize the effectiveness of your website, the following 6 criteria should be present. #1: A Clean, Professional, Brand-driven Design Visitors to your site will form an opinion about your business within a few seconds. Your site should be clean, professional, …
Image Matters Many small businesses think brands are for large, Fortune 500 companies. However, every interaction you, as a business, have with a potential customer leaves an impression. And, since customers may interact with your company many times without ever stepping foot in your store or contacting a salesperson, creating a professional image (or brand) for your business and consistently reinforcing this image across all marketing channels helps to ensure these impressions have a positive impact. Create a Professional Logo The primary elements of a brand are your company’s name …
When starting a new business, most owners spend a lot of time crafting a business plan. A key element of that plan is the mission statement, which serves as a formal, short written statement of the business’s purpose and reason for being in existence. The mission statement guides the company’s goal setting, direction, and decision making practices. In addition to a mission statement, each company also needs a marketing statement (also known as a positioning statement), which is a succinct statement that explains the purpose of your business to your …
At the heart of an effective marketing strategy is the ability to connect with your target market and establish relationships with people who need or want the products and services your business offers. In order to connect with this market effectively, you need to understand who your target buyers are and who you want to reach. You can broadly identify who these buyers are by creating buyer personas or customer profiles. These customer profiles will help you to identify your customers’ challenges and needs, and understand how to speak to …
What an exciting time to be in business! The Internet has revolutionized the way we shop, socialize, learn, work, and interact with each other on a personal and professional level. Gone are the days when you would consult with one or two people, a phone book, and a BBB directory when trying to find a service or product. And then have to sit through several sales presentations before selecting the right company or product for you. Now, you can ask hundreds (or even thousands) of friends and associates for advice …
with small businesses looking to strengthen their online marketing efforts.
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