eMarketing Solutions to Take Your Business to the Next Level
In this digital age, a comprehensive online marketing strategy can help you reach increasing numbers of potential clients. When reevaluating your strategy, focus on six key components that can help fuel business growth and take your business to the next level.
QR codes have been popping up and seem to be everywhere these days. They are easy to generate and provide instant access to more information. Here are 17 ways to use QR codes for marketing purposes.
Custom usernames allow businesses to promote their presence on Facebook by providing a short, easy to remember, url. Here’s how…
Here is a quick tutorial on how to optimize a web page for the search engines. 1. Find Keywords: Pick a list of words relevant to your business. Look for keywords on your website, your competitors’ sites, ask current customers, vendors, friends, and relatives what words or phrases they associate with your business. Go to Google and type the keywords and key phrases in the the browser. Google will return a list of related searches (found at the bottom of the 1st page of listings). Add all of these keywords …
For small business owners, running a small business often requires performing multiple roles on a regular basis. On any given day, you may find yourself providing sales calls, performing customer service duties, managing your accounting, doing technical work (creating your products or services), and putting out “fires”. All of which leaves little to no time to focus on growing your business, improving your products and services, and providing vision and leadership to your employees. If you were to examine successful larger companies, you will find, in nearly every case, system-based …
In years past, finding a contractor or service professional involved thumbing through a phone book and asking one or two close friends if they could recommend someone. Today, consumers have access to so much more information and a multitude of choices. To weed through all of this information, they are relying more and more on their social graphs to find reputable, high quality companies. Here’s a typical scenario of how companies are being found today…
We all understand the importance of sharing relevant, useful content with our customers and community on a regular basis via our website, blog, email newsletter, social media networks, etc. If you’ve ever sat at your computer, staring at a blank screen, with your fingers poised and hovering above your keyboard, this article may be helpful. Here is a list of 30 inspirational content ideas to help keep your writer’s block at bay.
Search engines favor websites that are updated on a regular basis. They also favor sites that have a lot of keyword-rich content. Integrating a blog into your company’s website is a great way to do both easily. In fact, websites with blogs generate 55% more traffic than websites without blogs. They also generate 97% more inbound links than non-blogging sites. And, sites with active blogs have 434% more indexed pages.* Each Blog Post Can Focus on Specific Keywords With each blog post, you are able to focus on specific keywords …
WordPress has been around since 2003 and is the most popular blogging software on the market. Over the last few years, WordPress has also become the content management software of choice for non-blogging websites. Here are the top 10 reasons why WordPress is so popular and why you might want to consider switching to a WordPress platform for your company’s website.
Ever wonder if your advertising efforts are paying off? Here is a simple way to track and measure conversions and returns on investment for each advertising channel you employ.
with small businesses looking to strengthen their online marketing efforts.
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