10 Best Practice Tips for Facebook Pages

Best Practice Tips for Facebook Pages

These best practice tips will help you to increase your business’ engagement and interaction with fans, keep you connected to your customers and target market, and, ultimately, help you to improve upon your products, services, and drive business growth.



15 Key Features of Facebook’s New Timeline Layout for Pages

facebook-timeline-features-featured

Facebook’s Pages for businesses has a new look called Timeline. As of March 30, this new format will replace the old one. Here are some of the key features of the new layout, and how to get your company ready for the Facebook-wide roll-out.



6 Components of a Successful Online Marketing Strategy

6 Components of an Online Marketing System

In this digital age, a comprehensive online marketing strategy can help you reach increasing numbers of potential clients. When reevaluating your strategy, focus on six key components that can help fuel business growth and take your business to the next level.



17 Creative Ways to Use QR Codes for Marketing

Aspire ID QR Code

QR codes have been popping up and seem to be everywhere these days. They are easy to generate and provide instant access to more information. Here are 17 ways to use QR codes for marketing purposes.



How to Set-up a Custom Username for Your Facebook Page

Facebook Username After

Custom usernames allow businesses to promote their presence on Facebook by providing a short, easy to remember, url. Here’s how…



7 Ways to Optimize a Web Page for the Search Engines

how-to-optimize-a-page-for-search-engines

Here is a quick tutorial on how to optimize a web page for the search engines. 1. Find Keywords: Pick a list of words relevant to your business.  Look for keywords on your website, your competitors’ sites, ask current customers, vendors, friends, and relatives what words or phrases they associate with your business.  Go to Google and type the keywords and key phrases in the the browser.  Google will return a list of related searches (found at the bottom of the 1st page of listings). Add all of these keywords …



Work The System: The Simple Mechanics of Making More and Working Less (Book Review / Synopsis)

Work the System Book Review

For small business owners, running a small business often requires performing multiple roles on a regular basis. On any given day, you may find yourself providing sales calls, performing customer service duties, managing your accounting, doing technical work (creating your products or services), and putting out “fires”. All of which leaves little to no time to focus on growing your business, improving your products and services, and providing vision and leadership to your employees. If you were to examine successful larger companies, you will find, in nearly every case, system-based …



A Look at How Service Professionals and Contractors are Being Found by Consumers

How Customers are Finding Service Professionals

In years past, finding a contractor or service professional involved thumbing through a phone book and asking one or two close friends if they could recommend someone. Today, consumers have access to so much more information and a multitude of choices. To weed through all of this information, they are relying more and more on their social graphs to find reputable, high quality companies. Here’s a typical scenario of how companies are being found today…



30 Content Ideas for Your Blog & Social Media

30 Content Ideas

We all understand the importance of sharing relevant, useful content with our customers and community on a regular basis via our website, blog, email newsletter, social media networks, etc. If you’ve ever sat at your computer, staring at a blank screen, with your fingers poised and hovering above your keyboard, this article may be helpful. Here is a list of 30 inspirational content ideas to help keep your writer’s block at bay.



Want to Increase Your Site’s Search Engine Ranking? Start Blogging

The Benefits of a Business Blog

Search engines favor websites that are updated on a regular basis. They also favor sites that have a lot of keyword-rich content.  Integrating a blog into your company’s website is a great way to do both easily.  In fact, websites with blogs generate 55% more traffic than websites without blogs. They also generate 97% more inbound links than non-blogging sites.  And, sites with active blogs have 434% more indexed pages.* Each Blog Post Can Focus on Specific Keywords With each blog post, you are able to focus on specific keywords …



Next Page »